Bouquet price calculator
Price a bouquet the way a studio does: materials, markup, wastage, labour, VAT. It opens with a real recipe — the stems and counts for one bouquet. Change any number; the price on the tag follows.
A sample bouquet. Every number is yours to change.
Flowers
- Total 1.11
- Total 3.24
- Total 3.87
Hard goods
- Total 26.35
Up to 15 materials.
The sample is converted at a fixed rate. Type your own buy prices.
Price breakdown
Most studios run 2×–3.5× on flowers. The sample runs 3×.
Bought once, sold once: a holder carries less markup than a flower. The sample runs 1.4×.
Two markups here, one per group. In Bloompath, every line can carry its own markup.
Snapped stems, trimmings, the rose nobody buys — a flat share of what the flowers cost. The holder does not wilt.
The sample logs 26 minutes of making. Your time is a cost — price it.
No VAT is charged. The price on the tag is the retail price.
VAT rate checked 15 October 2026.
Bloompath keeps this breakdown for every recipe and flags each one when a stem's cost moves.
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Hands-on help moving your data in.
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How to price a bouquet
The method fits on one line: retail = flowers × their markup + hard goods × theirs + wastage on the flowers + labour. VAT goes on top. Every term has a job; skip one and the bouquet pays for it.
What counts as materials?
Every stem, counted one by one, and the consumables with them: ribbon, tape, the holder, the wrap. In the sample the posy holder alone is three quarters of the materials — hard goods are often the biggest line, and the easiest to forget; they carry their own, lower markup. Count what leaves the studio, not just what blooms.
How much markup on a bouquet?
Markup covers what the stems alone don't: rent, the cooler, the van, the quiet Tuesday. Most studios run 2× to 3.5× on flowers. Hard goods — the holder, a vase, the ribbon — are bought once and sold once, so they carry less, often 1.2× to 2×. There is no correct multiplier — a wedding piece carries more design time than a market bunch. Pick a number that pays the rent, then hold it.
Markup or margin: what is the difference?
Markup is what you add on top of cost; margin is the share of the selling price you keep. A 2× markup on materials — they cost 10, the bouquet sells for 20 — is a 50% margin, not 100%. A 3× markup is a margin of about 67%. The difference matters when you compare notes with someone who talks in margins, or when you set a target: for a 60% margin on materials, the markup is 2.5×. Keep the two words apart and the numbers stop arguing with each other.
What is wastage?
Flowers are perishable stock. Stems snap, guard petals drop, a bucket turns before it sells. Wastage puts a flat percentage on what the flowers cost — 8% in the sample — so the bouquets you sell pay for the stems you couldn't. The holder does not wilt, so it carries none. Track your real number for a month; most studios are surprised.
How do I price labour?
Minutes times an hourly rate. The sample logs 26 minutes; at £18 an hour that is £7.80 — before conditioning, cleanup and the consult. Published UK guidance runs £18–£25 an hour for design labour. Unpaid labour is the most common pricing mistake in floristry: the bouquet looks profitable and the week doesn't. If you would pay an assistant for the hour, pay yourself.
A worked example
The sample above is a real recipe from our demo studio: one dahlia, rosemary, wheat, a posy holder. Flowers £8.22 at 3× make £24.66; the holder £26.35 at 1.4× makes £36.89 — £61.55 of marked-up materials. Plus £0.66 wastage on the flowers, plus £7.80 labour: £70.01 retail before VAT. In the UK, VAT at 20% adds £14.00, and the price on the tag is £84.01. The studio keeps its book in lei; the pounds here are converted at a fixed rate — switch the currency and the stems stay the same. The home page walks the same bouquet with labour at zero, folded into the markup, so its total comes out lower; here the 26 minutes are paid. Not a rulebook, a record. Swap in your stems and your numbers.
The three classic mistakes
Doubling materials and calling it done — a markup with no wastage and no labour. Forgetting consumables — ribbon and holders are real money. Working for free — labour left at zero. The calculator above gives each its own line, so none of the three can hide.
Does the price include VAT?
It depends on the country you sell in, so choose your country in the calculator. Across Europe, fresh cut flowers often carry a reduced rate — 6% in Belgium, 7% in Germany, 13.5% in Ireland — while the UK, Denmark, Sweden and the Baltic countries charge their standard rate on flowers too: in the UK a bouquet carries 20%, with no reduced rate for cut flowers (HMRC VAT Notice 701/38). A vase or container sold with the bouquet usually takes the standard rate, whatever the flowers take. The calculator shows the retail price before VAT, the VAT at your country's rate, and the price on the tag — what the customer pays. Most countries let a small business stay outside VAT below a turnover limit; the table below names each scheme. If that is you, and you have not registered voluntarily, you charge no VAT: tick "I'm not VAT-registered" and the price on the tag is your retail price. This explains the rules; your accountant decides your case.
VAT on flowers across Europe
One row per country: the VAT on a bouquet, an arrangement and an installation, plus the small-business scheme and its turnover limit. Rates checked 15 October 2026; a marked rate is the typical one, and your accountant decides your case.
| Country | Bouquet | Arrangement | Installation | Small-business scheme |
|---|---|---|---|---|
| Austria | 13% | 13% | 20% | Kleinunternehmerregelung €55,000 |
| Belgium | 6% | 6% | 21% | vrijstellingsregeling / régime de franchise €25,000 |
| Bulgaria | 20% | 20% | 20% | Registration threshold €51,130 |
| Croatia | 25% | 25% | 25% | oslobođenje od plaćanja PDV-a €60,000 |
| Cyprus | 19% | 19% | 19% | Registration threshold €15,600 |
| Czechia | 21% | 21% | 21% | neplátce DPH Kč 2,000,000 |
| Denmark | 25% | 25% | 25% | Registration threshold kr 50,000 |
| Estonia | 24% | 24% | 24% | Registration threshold €40,000 |
| Finland | 25.5% | 25.5% | 25.5% | vähäinen toiminta €20,000 |
| France | 10% | 20% | 20% | franchise en base de TVA €85,000 |
| Germany | 7% | 7% | 19% | Kleinunternehmerregelung €25,000 |
| Greece | 13% | 13% | 24% | Registration threshold €10,000 |
| Hungary | 27% | 27% | 27% | alanyi adómentesség Ft 20,000,000 |
| Iceland | 24% | 24% | 24% | Registration threshold kr 2,000,000 |
| Ireland | 13.5% | 13.5% | 23% | Registration threshold €85,000 |
| Italy | 10% | 10% | 22% | regime forfettario €85,000 |
| Latvia | 21% | 21% | 21% | Registration threshold €50,000 |
| Liechtenstein | 2.6% | 2.6% | 8.1% | Befreiung von der Steuerpflicht CHF 100,000 |
| Lithuania | 21% | 21% | 21% | smulkiojo verslo schema €45,000 |
| Luxembourg | 8% | 8% | 17% | franchise de TVA €50,000 |
| Malta | 18% | 18% | 18% | Special scheme for small enterprises €35,000 |
| Netherlands | 9% | 9% | 21% | kleineondernemersregeling (KOR) €20,000 |
| Norway | 25% | 25% | 25% | Registration threshold kr 50,000 |
| Poland | 8% | 8% | 23% | zwolnienie podmiotowe zł 240,000 |
| Portugal | 6% | 6% | 23% | regime de isenção €15,000 |
| Romania | 21% | 21% | 21% | regimul special de scutire 395,000 lei |
| Slovakia | 23% | 23% | 23% | Registration threshold €50,000 |
| Slovenia | 9.5% | 9.5% | 22% | mali davčni zavezanec €60,000 |
| Spain | 10% | 10% | 21% | No small-business scheme; VAT from the first euro. |
| Sweden | 25% | 25% | 25% | särskild ordning för beskattningsbara personer med liten årsomsättning kr 120,000 |
| Switzerland | 2.6% | 2.6% | 8.1% | Befreiung von der Steuerpflicht CHF 100,000 |
| United Kingdom | 20% | 20% | 20% | Registration threshold £90,000 |
Typical — the rate depends on what the job contains.
The calculator runs in your browser; the figures you type stay on this page. In the app, costs and margins are visible only to the people you give financial access to.
Bloompath keeps this breakdown for every recipe and flags each one when a stem's cost moves.
Create your accountYour first 90 days are free, no card. Just starting out? Write to us about your first year.
Hands-on help moving your data in.
Pricing a whole wedding or corporate event? Use the event calculator.